Anna Hollmén
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The Challenge
Zentrum für Managementsimulation (ZMS) at DHBW Stuttgart focuses on delivering practical, experience-based learning through business simulations.
As part of negotiation training, there was a need to provide students with more dynamic and interactive ways to practice challenging real-world situations. Traditional methods often lack the realism and repetition required to truly develop negotiation skills.
ZMS wanted to explore how modern technology could enhance simulation-based learning and better prepare students for real-life sales interactions.
The Solution
In collaboration with LessonLab, AI-powered simulations were introduced to support sales negotiation training.
Multiple scenarios were designed to allow students to engage in realistic negotiation situations, where conversations evolve based on their decisions. AI acts as an interactive counterpart, enabling continuous practice in a controlled and scalable environment.
LessonLab supported the implementation through technical consultation, ensuring that the simulations integrate seamlessly into the existing learning environment and simulation frameworks.
The solution enables:
· Dynamic, interactive negotiation scenarios
· Hands-on practice in a safe environment
· Scalable training without additional facilitation effort
The Impact
The collaboration introduced a new level of interactivity and realism into negotiation training.
Students are able to actively practice negotiation situations before entering the workforce, helping them build confidence and practical communication skills. The simulations complement existing business simulation games by adding a strong focus on real-time interaction and decision-making.
The initiative demonstrates how AI-powered simulations can enhance higher education by bridging the gap between theory and practice.
Next Steps
The collaboration opens opportunities to further expand the use of AI simulations within business education and integrate them more deeply into existing simulation-based learning environments.
